UX Case Study on Environmentally Friendly Fashion


Dress like you give a damn: the act of looking sharp without compromising your values. Eco-Stylist’s mission is to help you do that.

“The price is a little bit more than you might pay someplace else, but it’s just a lifestyle choice.”

It was a Monday afternoon, when our team got together, remotely, to synthesis our research/interview answers, through affinity mapping on an online collaboration platform.

Research Findings and Personas:

We noticed a pattern that 100% of our interviewees donate their clothes when they are finished with them. HOWEVER, we decided not to solve for this in our prototype, because it wasn’t necessarily a problem. Our interviewees feel good about donating locally and they are directly helping their community, so we decided to not fix what is not broken.


Individuals who need help with their personal style and at the same time care for the environment, need a better way to shop/get styled in an ECO friendly way, because they are not sure where to find clothing companies with sustainable values.

Our users are passionate about reducing their carbon footprint and want to look good doing it.

Early sketch of the homepage. Artist: Thomas Reece Holleran


Our team collaborated in an exercise called Sketch Studio, where the purpose is to draw FAST. We each had 5 minutes to complete 6 to 8 rough sketches of a part of the site that we wanted to solve for. This sketch came from our 3rd round of Sketch Studio.

Wireflows for what booking with a stylist could look like

First Draft of the Prototype:

Image of the first Homepage in Axure
A 7 min video taking you through our mid-fidelity prototype. Voice/creator: Thomas Reece Holleran

Next Steps

Like I said in the beginning, I am very passionate about the subject of sustainability. I want to do my best to highlight the companies that are putting effort into being part of the solution, not part of the problem. My team and I believe that Eco-Stylist has a true place in the fashion industry and styling world and the website should reflect that in the future. I think we came up with a good start to redesigning the site, but the work is not done.

ECOStylist “Dress like you give a damn”



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